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» Design Led Innovations for Active Ageing (DAA)
Link DAA website The International Design Center Berlin represents the city of Berlin in the EU co-financed project “Design Led Innovations for Active Ageing (DAA)”. The project runs from January 2012 to June 2014 and includes partners from Antwerp, Barcelona, Berlin, Helsinki, Oslo, Sofia, Stockholm and Warsaw.
Backdrop Demographic change represents a common challenge for European cities. Predictions show that less and less care personnel will face a growing number of elderly people, while public resources decline.
Objectives The overall objective of the DAA project is to use design as a driver for innovation and help reinvent ways of addressing demographic change. By combining stakeholder experience with service designer expertise, DAA will contribute to social innovation and public sector transformation in the area of senior care. Stakeholders come from both the private and the public sector and include service providers, local authorities, companies that develop and sell technology, insurance companies, volunteers, policy-makers, and end users.
Approach DAA adopts an approach that is both design-led and user-driven. In this context, design is not merely an element of style but a holistic method of enhancing the quality of processes and services. This human-driven design thinking takes the needs and requirements of users as its starting point and sees stakeholders as highly relevant to the respective processes.

DAA project partners have identified ‘scenarios’ specific to their local context. These eight scenarios tackle topics as diverse as housing, budgeting, social inclusion and technology. Local designers in each city conduct co-design workshops, introducing empathic methods and visualization tools to support strategic decisions and policy-making.
Workshop Berlin The International Design Center focused on assistive technologies and their acceptance. Research in terms of end user acceptance has produced initial findings. Little attention, however, has been paid to acceptance by other stakeholders, although the diversity of their requirements could lead to added acceptance criteria or a shift in emphasis. The IDZ advanced this research within the framework of the DAA project and extended the set of criteria. Recommendations were made that might be essential to the future success of innovations in the field of AAL (Ambient Assisted Living).

You can download the final report and the recommendations here.
Results Project partners presented their results during the final event in April 2014 in Barcelona. The guidebook „Making Ageing Better – A look at how service design can innovate senior care“ summarizes and discusses the results of the DAA project and its partners. You can download the guidebook here.

The DAA project is co-financed by the European Regional Development Fund (ERDF) and made possible by the Interregional Cooperation Programme (INTERREG IVC), which is financed by the European Union Regional Development Fund and helps regions of Europe to work together to share experience and good practice in the areas of innovation, the knowledge economy, the environment and risk prevention.