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The International Design Center Berlin advertises this year again in Germany the » Design Effectiveness Award in cooperation with the DBA | Design Business Association London.
what it is all about... The more important way to communicate the worth of design, is the measuring of its effective efficiency. The UK’s Design Effectiveness Awards assess the true commercial impact of great design. They were founded to recognise, communicate and reward the integral role that design effectiveness plays in commercial success. 2006, the award has been advertised for the first time in Germany.

Design projects which have tangibly affected a client’s bottom line are contenders. These awarded projects give the clients the proof of quantifiable results they need. This is a solid basis for a transparent and a reliable relationship between customers and designers that cause creative and economic conditions of work and achievement.

Case studies from Great Britain serve also as proof for the excellent worth that an integrated, well considered and professionally accomplished design strategy for the use of funds and investments return has.

In an overcrowded market, there is no place for one-time miracles; good design and good dealings keep a long-lasting relationship.
advantages The Design Effectiveness Award is an important indicator for your customers, that you are able to provide both creativity and economic achievement.