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» design as a competitive edgeEvery company statement is designed, but not always are we aware of this fact. Considering the magnitude of visual impressions that consumers receive every day, a strong profile is necessary to differentiate yourself from the competition – whether the subject of the design work is the company, a company product or a service the company offers. Nonetheless, small –and midcap companies are often hesitant to prepare and spend time on the company design, or use design services to attract and target a specific customer profile. Reasons often are a lack of time and fear of high costs. However, small, sophisticated and systematically used design services can lead to cost reductions by counterweighing bigger and more traditional marketing costs. Emerged out of the project „Design-management for small –and midcapt companies in Berlin“ the IDZ Company offers you the opportunity to find a fitting partner for the targeted use of design and creative marketing approaches, as well as the systemic integration of these designs in the companies’ business processes. |
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