With Type is Image, Die Neue Sammlung continues its tradition of inviting important contemporary designers to a site-specific installation. Paula Scher, who has been shaping graphic design with her innovative creativity for over five decades, has accepted this invitation with a walk-in exhibition of her work.

Until September 2024, the exhibition shows commissioned works from Scher's beginnings to the present day: from the appearance of the Public Theater in New York to the campaign for Rockaway Beach after the destruction caused by Hurricane Sandy in 2012 to her room and façade designs.

From the floor to the walls to the hanging letters and posters, the exhibition Type is Image offers visitors the opportunity to be surrounded by Paula Scher's work. Even the display cases are supported by letters. From every angle, new perspectives and interesting interplays of different works emerge.