»The broader one’s understanding of the human experience is, the better designs we will have.« – Steve Jobs

How do we want to live and work? How do we want to interact with others and play an active role in society? Will technologies deliver on their promise to simplify our lives, advance humanity and enable greater participation?

The added value of products, processes and services is measured by whether they are experienced positively by a wide variety of people in changing situations. The more complex our systems and technologies become, the more important are solutions that support us in everyday life, strengthen our capabilities – and give us pleasure.

Projects of the IDZ such as the UX Design Awards promote the visibility of people-centered design by providing a stage for outstanding experience solutions from around the world.

IDZ workshops, trainings and ideation sessions provide access to knowledge and expertise in the field of people-centered design – and through agency referral services, IDZ enables collaboration opportunities with a broad professional design network.

Selected Projects:

Universal Design Quality Label

Design for All

Research & Study

UX Design #LIVE


Active Ageing

Service Design

Universal Design Network

Design Discourse

Panel Talks

UX Design Awards

Global Competition

Become a member

Network for Design Knowledge & Expertise

About IDZ

Design is a people-centered approach to create positive change.

50 Years IDZ

Design in Focus

As part of the IDZ's 50th anniversary, students of the Industrial Design and Communication Design courses at the HTW Berlin interviewed designers, scientists and entrepreneurs on the current role of design and their vision for its future.