At our exclusive biennial IDZ Member Circles, we bring together leading voices in design to explore today’s most pressing challenges. The topic of this edition: Human-Centered Leadership in the Age of AI.

As AI evolves from experimentation to full integration, organizations must rethink how to structure workflows and teams, develop talent, and ensure that the adoption of technology is aligned with market realities and business objectives.

Our program contains: Impulse keynotes on hands-on AI topics in the daily doing of designers and leads, high level Presentations on the risks and opportunities of scaling AI - from reliability to quality and space for discussions and networking

Expect a thoughtful, informal environment that encourages meaningful exchange, sparks forward-looking insights, and fosters valuable new connections among senior professionals and design leaders in corporate and consultancy roles.

Program

Introduction to Bosch UX
Dr. Judith Pfeiffer, SVP and Head of Corporate User and Customer Experience at Bosch GmbH

Impulse sessions

New Talent Pitch: Positive integration of AI
Emma Rahe, Levin Budihardjo Welim (German Ecodesign Award 2025 | Young Talent)

Automation in UX
Dennis Knopf, Director Project & Product Management at zigzag GmbH

How to achieve the DIY design turnaround
Jürgen Gehm, Head of UX & Design at Bosch Power Tools

Beyond the Hype: Designing for Real AI Adoption
Seulki Lee, Associate Design Director at McKinsey & Company

Keynote sessions

New Talent Pitch: avio - touch and go
Nicole Krein, Sarah Fütterling, Freya Michl (UX Design Award | Gold 2025)

Why designers should build their own AI tools
Carolin Barisch, Senior UX Designer at Manyone

AI and Design: A Fusion of Creativity and Technology
Dr. Anna Raveling, Design Management at BSH Home Appliances Group & Sebastian Schwartze, AI Accelerator Marketing & Design at BSH Home Appliances Group

Breakout sessions

Measuring UX/Design in Development and Along the Journey
Steffen Müller, UX Consultant at Bosch GmbH

Turning User Insights into Hi-Fi UI Prototypes
Toni Bräuer, UX Consultant at Bosch GmbH

Keynote and Open Discussion

New Talent Pitch: Time Buddy - An App for Autistic Children
Daiana Wolf (UX Design Award | New Talent 2025)

Inflection Points | Technically, Economically, Societally, Philosophically, … and Personally
Markus Turber, Founder at Intuity Media Lab

Evening Get-Together

Networking, food and drinks.

The program will be held in English.

This IDZ Member Circle event is tailored specifically for professionals in corporate roles and design consultancies. Participation is limited to employees of our member companies. Discover how you can become a member of IDZ here.

This edition will be co-hosted by IDZ member BOSCH at their Ludwigsburg offices. Renowned for their expertise in hardware and software development and UX across diverse domains - from industrial applications to consumer products - BOSCH provides the perfect setting for this dialogue.