designaffairs GmbH


  • Culture and Creative Industries
  • Research, Teaching and Development

Type of Design

  • Corporate Design
  • Design Management
  • Design Strategy and Brand Consulting
  • Packaging Design
  • Product and Industrial Design
  • Service Design and User Research
  • Transportation Design
  • Web, Apps, UX and Interface Design

Services and specializations

Our design consulting agencies in Munich, Erlangen and Shanghai create innovative, brand shaping and human centered designs for globally successful products, interfaces and services. With our agency owned, scientifically sound creative methods like SimuPro®, Design Style Observation (DSO) and Holistic User Experience (HUX) we gather relevant insights and translate them into value driving concepts as well as strategies. With our experts in research, strategy, design and engineering we are a reliable partner for our national and international clients.

Our competencies:
Industrial Design
User Interface Design
Usability Engineering
Mechanical Engineering
Project Management
Brand Strategy
User Research
Interaction Innovation
Color and Material Design
Material Technology

Our focus industries:
Medical Design
Building Technologies
Automotive Design
Industry 4.0
Household Appliances
Consumer Electronics


designaffairs was founded in 1997 and is an owner-managed design consulting agency for product and brand development with studios in Munich, Erlangen and Shanghai. Our agency operates internationally and is among the most award-winning creative agencies in the world. We develop convincing design and brand strategies in close collaboration with our clients. Scientifically-based analysis and research methods are combined with the creativity and expertise of more than 80 employees.


  • Auswahl/Selection:
  • Bosch
  • Hyundai
  • Baomi®
  • TCL
  • Siemens
  • Nestlé Professional Beverages
  • RWE
  • Grundig
  • MINI
  • Richard Wolf
  • Trilux
  • BMW
  • Pari
  • Midea
  • WMF
  • Leitz



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