PHOENIX is a design and innovation studio based in Stuttgart and Shanghai. Founded in 1987, the international team of around 70 experts supports companies from the initial idea to market launch. The studio focuses on developing strategies and design approaches that contribute to strong brand identities and long-term relevance. More than 1,000 design awards highlight the quality of its work.
Andreas Diefenbach has been Managing Partner of the Stuttgart studio since 2019. A trained industrial designer (State Academy of Fine Arts Stuttgart, Folkwang University of the Arts Essen), he has been part of PHOENIX since 2009 in various roles. He brings extensive experience in building and leading interdisciplinary teams in international contexts. Together with the team, he has helped develop strategies, design languages, and award-winning products and services for numerous companies. He also serves on several advisory boards and industry associations.