In June 2020, together with our project partner Sqetch by Sourcebook GmbH, we launched our new internationalization project "Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)"! The project aims at promoting knowledge exchange and network building in the design and green-tech industries from Berlin and China. With this project, IDZ will support the development of relations between companies in the fields of UX/UI design, digital strategy, industrial and service design and sustainable technologies from Berlin with the companies, universities, research institutions and the design field in China.


Magdalena Jaster
Project Management
T +49 (0)30 61 62 321-18

The project „Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)” is federally funded through the Berlin based funding program for network-building and internationalization “Förderprogramm für Internationalisierung - Netzwerk Richtlinie”, co-funded by the European Union (European Regional Development Fund).


Tuesday, 12/8/2020
9.00 am–10.30 am
IDZ Event

Berlin China
Save the Date! „Go to China digital Meet up // Market entry strategies #1“

We would like to invite you to our next CN-BC “Go to China” digital meet-up on 8 December, starting at 9:00 am and finishing at 10:30 am (CET).

"What kinds of market entry strategies exist and which ones apply for whom when entering the Chinese market?” In the first meet-up in our new series on China Market Entry Strategies, we will focus on this important question, which – given the allure of the Chinese market – is likely to occupy many of you.

For all of China's economic attractiveness, companies should be aware of the risks of entering the market. Strong competition, a sometimes unclear legal situation and cultural differences are typical challenges that newcomers have to deal with. This is all the more relevant for small and medium-sized enterprises with limited financial and human resources. Here, risks and opportunities should be carefully assessed in advance.

We are looking forward to discussing the most relevant questions in this context with you and our guests: Which strategies exist and which ones are the best match for your company? What opportunities does entering the Chinese market offer your company? What are the typical Do’s and Don'ts?
We have invited three highly competent experts to join us for the meet-up:
• Ms. Sandra Schulze, Area Manager China, Berlin Partner for Business and Technology,
• Mr. Mathias Mueller, Managing Director of the German Centre for Industry and Trade Taicang,
• Mr. Achim Richter, Senior Partner of the consultant network Kleef&Co with focus on market entry in China.

After the panel discussion there will be an opportunity for participants to join in with comments and questions.

Register now under the following link:

We look forward to seeing you!

Wednesday, 10/14/2020
5.30 pm
IDZ Event

Berlin China
Save the Date: “Go to China” digital Meet-up

We would like to warmly invite you to the first digital Meet-up of our "Go to China" Meet-up series, which will take place on October 14th, 2020 at 5:30-7:00 p.m.

The “Go to China” Meet-up series is part of the internationalization project “Innovations for a Global Market - Cooperation Network Berlin & China (CN-BC)”, which aims at exchanging knowledge, building networks, promoting Berlin’s innovation potential, and promoting the entry of Berlin’s design and green tech companies in the Chinese market.

In the virtual Meet-up, we’ll be introducing the project and two of our CN-BC network partners: Sabine Yang-Schmidt, head of the Senate Department for Economics, Energy and Public Enterprises (the Berlin Business Liaison Desk China) in Beijing as well as Jörg Höhn from Joerg Hoehn Consulting. Together we will discuss the opportunities and challenges for Berlin companies in the Chinese market.


Become a member

Network for Design Knowledge & Expertise

About IDZ

Design is a people-centered approach to create positive change.

IDZ members

introduce themselves

Anfang 2020 haben wir begonnen, in unserem monatlichen Newsletter ein IDZ-Mitglied des Monats vorzustellen.

Wir haben inzwischen vier dieser Beiträge auf der Website gesammelt, und hoffen, mit der Zeit einen interessanten Einblick in unsere Mitgliederstruktur zu geben.

50 Years IDZ

Design in Focus

As part of the IDZ's 50th anniversary, students of the Industrial Design and Communication Design courses at the HTW Berlin interviewed designers, scientists and entrepreneurs on the current role of design and their vision for its future.